What SEO techniques to use to prepare your website?
Since standing out among millions of content on the internet is so important, you should start preparing to put website optimization techniques into practice. Preparing your virtual address is especially important to ensure you get ahead of your competition. https://dubaiseo.company/
Therefore, using the appropriate SEO techniques will make a difference when it comes to seeing results. Want to know how? So here’s what you should put into practice to get it right:
Perform an initial SEO analysis:
Before you start thinking about what should be changed from the point of view of your website’s SEO, it is essential to recognize what your current result is. If you are very far from the first search page for a certain term, for example, you need to understand that more efforts will need to be made to change the situation.
Likewise, if you are in second place and behind an address with a lot of authority, your efforts will need to be very focused and assertive to achieve what you want.
Therefore, it is best to define smaller goals for achieving positions and associate them with a time to be achieved. Additionally, check what you already do from an SEO perspective to know what to add, what to remove and what to optimize.
Research and use relevant keywords:
After carrying out the analysis, the next step is to find keywords to use in your content. There are free tools — like Google Trends or Keyword Planner — and also paid tools.
The intention is to know what your client is looking for in order to position yourself and appear in these searches.
The ideal, however, is to try to be more specific. Larger, long-tail keywords have a smaller reach, but bring a more qualified audience. When using generic keywords, on the other hand, you have to compete with companies that are already very established, making the positioning job more difficult.
In general, the keyword should appear in the introduction, conclusion and an intertitle, preferably the first. Using synonyms and words that relate to the main term are also beneficial actions, as Google is increasingly investing in the semantic web.
Make the URL friendlier and shorter:
Another factor is to make the URL more user-friendly. By default, it is common for content managers to provide URLs full of numbers and codes. However, this causes strangeness to the user, who becomes less willing to click.
Additionally, having the keyword in the page address is important for SEO in general. After all, it’s easier to trust an address if you already know the subject before you even open it.
However, it is increasingly important to invest in shorter URLs. This is a relatively recent trend, but it is already producing results. Therefore, instead of placing the entire title at once in the website’s URL, prefer to use only the main keyword, making it more friendly and intelligible. Above all, this can be a tiebreaker to get better positions.
Adapt writing for the web:
Even though algorithms are not (yet) capable of understanding the meaning of a text, they can understand elements such as sentence and paragraph length.
Although reading large blocks is typical of printed media, it doesn’t work so well on the web. Research reveals, for example, that the presence of white space in text on the web increases comprehension by up to 20%. https://dubaiseo.company/
Therefore, it is worth adapting the writing to the reality of the web. It is necessary, for example, to use shorter sentences and paragraphs. Also replace larger words with simpler ones.
Additionally, invest in dividing the text into several intertitles and lists. This allows the user to scan the content in search of information, which enriches the reading experience.
Bet on mobile:
That mobile is an increasing trend for businesses in all segments is nothing new. Therefore, having a mobile website ensures that people can visit, get in touch and even buy from wherever they are.
However, what not everyone knows is that this approach is also essential when the objective is to achieve better SEO. In the latest updates, Google announced that mobile would be a key factor in achieving better positions.
As the trend is for this assessment to be increasingly used, it is best to ensure that your website is ready.
Decrease Loading time:
In 2015, Google launched the Accelerated Mobile Pages (AMP) program, aimed at simplifying and faster loading of web pages. In addition, Google itself carries out a speed test along with the mobile compatibility test.
Therefore, although AMP is not yet a ranking factor, loading time is. In fact, this is also linked to the time spent on the website: the shorter this loading time, the longer the user spends on your website.
This helps Google to understand your website as a reliable and quality option for what the customer is looking for, in order to guarantee a better positioning among the searches carried out.
