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As a marketer or entrepreneur, earning new followers on social media is likely to be one of your top ongoing goals. You can generate all of the great content in the world, but without viewers to engage with it, you aren’t going to get very far. You can spend a lot of time, and budget, trying to get your content seen, but audiences want to see “social credit” and know that the profiles and companies they follow are valuable and worth their time and the key way they determine this is by the credibility you already have - aka your existing follower base.

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